The Project:

To celebrate the launch of Mrs. Meyer’s summer seasonal scents, I developed and executed a content creator dinner at Camp Wandawega in Elkhorn, WI. Guests enjoyed a four-course culinary experience by Txa Txa Club, with each dish artfully interpreting the new Dandelion, Tomato Vine and Fresh Cut Grass scents. Highlights included scent-inspired cocktails, handcrafted paper dandelion pins and scent-inspired gourmet s'mores by James Beard Award winning Pastry Chef Mindy Segal. The campaign generated 200+ UGC on Instagram and TikTok (3.5X more than contracted) and over 2.8M organic views.