Graduate Hotels
Graduate Pride Campaign
The Project:
Developed and launched large-scale Pride art installations at seven Graduate Hotels properties across the US and UK. As liaison between internal creative and operational teams, I provided strategic guidance throughout the development process. This included translating sketches into large-scale installations and supporting cross-functional collaboration across creative teams, contractors, and hotel teams across multiple time zones. The activation culminated in a rainbow-themed tastemaker and content creator dinner inspired by LGBTQIA+ artists, chefs, and bartenders, garnering 128+ UGC and raising brand awareness.
Client:
Graduate Hotels
Services:
Experiential Marketing, Creative Strategy, Art Installation Production, Influencer Relations, Account Management
Photo Credits:
Andrea Behrends, Kelly Cooper, Liz Devine, Rashelle Palmer and Paul Octavious