The Project:

Concepted and executed activations for Lollapalooza since 2020, resulting in viral UGC earning 800k+ impressions and positive earned media. Managed a team of 40+ contractors to deliver programming encompassing LGBTQIA+, multicultural, and Gen Z culture. Highlights include bringing the first drag show to Lollapalooza, leading surprise parades to Billie Eilish and Lana Del Rey's performances and producing a 4-day long experiential lounge.