The Project:

Working alongside director Paul Octavious, I built and executed two seasonal campaigns for luxury strawberry brand Oishii, across owned, earned, and paid media. The launch campaign generated 4M+ owned and 6.6M+ paid media impressions, the Meta click-through rate exceeded Oishii’s 12-month benchmark by 87%, and YouTube video view rates were 2.5 times higher; leading to day over day sell-out of berries in all Chicago Whole Foods Markets, making it the company’s best performing region in just 3 weeks.