Sum Up The Project:

In collaboration with Director Paul Octavious, I produced a mix of still and video assets for Dentsu’s Illinois Lottery's 'Get It' campaign. These assets were used across social media, out-of-home advertising and the commercial's end card. The Campaign delivered a 47% net increase in in-app Registrations across Android, proving that not only was it effective at driving downloads, but that it was creating net new players for the Illinois Lottery App. iLottery performance delivered a record high in FY23 with sales up 23% compared to the year prior, pointing to expedited growth in the digital sector aided by iLottery messaging through the “Get It” media launch.