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Maxwells Trading

Maxwells Trading

The Project:

I launched Maxwells Trading, a restaurant with a rooftop farm, to exceptional acclaim, driving its ascent to one of Chicago's most in-demand dining experiences. By developing and executing a multi-channel strategy across brand, communications, digital, email, and events informed by market trends and consumer behavior, I secured widespread local and national recognition, including Esquire and Robb Report "best new restaurant" listings, a New York Times Chicago guide feature and a James Beard Award nomination. This strategic approach contributed to Maxwells Trading's status as one of Chicago's most sought-after reservations for over a year.

Client:

Maxwells Trading

Services:

Brand Strategy & Positioning, Media Relations, Multi-Channel Marketing Strategy, Programming, Creative Strategy, Account Management

Photo Credit:

Jeff Marini